Advisory Sprint · Working Document

CEO Accelerator
Sprint Board to July 29

From diagnosis to execution. Seven weeks, small steps, one number: buyers per cohort at a CAC under $4,300.

Eric Partaker · Paul Fowler · Nico Kusterer · Philipp Mader
Weekly session: Thursdays 11:00 CET · async via Slack · board updated before every session

North Star · What July 29 Has To Show

300–500

webinar registrations
by Jul 15

8–10

enrollments
by Jul 29

< $4,300

blended CAC
the 3x line

Jun 22

first clean
data baseline

Targets become final in session 1: lead-to-registration and registration-to-buyer rates come from the Kit data of the last two cohorts. The numbers adjust, the chain does not.

Session 1 · Thu Jun 18 · 11:00

1 · Week-1 statuswalk the checklist left, unblock anything red

2 · Validate the profit pathKit rates in, targets locked

3 · Decide: 1–10 staff test cell9 of 40 Scale-OS buyers are 1–10. Keep as paid test cell or cut

4 · Confirm week-2 build listforms, event ads, exclusions, audience

What Moved In The Account · Jun 11–17 vs Jun 4–10

Waste formats off. Text and Spotlight right-rail lines are paused. Impressions fell from 239k to 139k, while account CTR rose from 2.0% to 6.3% and LP-CTR to 4.8%. The junk volume is gone, the quality is real.

Less money, more result. Spend down 15% to £3,935, reported results up 18% to 276, cost per result down 28%. Still on the old definitions, so the clean baseline is Jun 22.

Budget concentrated. The NAMER+UK thought-leader line scaled +208% and carries 179 of the results at about £3.4 each. The UK lead-magnet boost was cut 94%.

Rebuild started. A new Website-Conversions line was drafted Jun 12, the clean-tracking campaign for the post-rebuild baseline.

Watch: the webinar retargeting line softened, results 3 to 1. That is untagged-conversion noise on small numbers, it resolves with the Jun 22 baseline.

Workstreams · Every Lane Serves One Number

on track

Tracking & data

Now: one purchase definition, 30d/7d windows. Next: clean baseline from Jun 22.

P+T

serves: a CAC you can trust

on track

Campaigns & budget

Now: expansion off, waste formats paused, geo cut. Next: US+UK line live, re-split 35/40/25 in W2.

serves: 25–30% of budget freed

starts W2

Webinar engine

Now: Event Ads and Lead Gen Forms in build. Next: live in week 2, registrations count from Jun 25.

P+T

serves: 300–500 regs by Jul 15

wave W4

Creative & message

Now: alumni proof collected, Eric’s face planned deeper in the funnel. Next: creative wave W4, deadline assets W5.

E+P

serves: frequency without fatigue

waiting

Kit & owned loop

Now: Kit exports, GA4 access, ThriveCart export, Slack emails. All needed before Jun 18.

Eric+Paul

serves: targets locked in session 1

Risks · Each With a Plan B

Kit exports arrive after Jun 17.Targets cannot be locked in session 1. Plan B: provisional targets from ThriveCart and GA4, locked Jun 25.

Webinar line starts after Jun 25.Only 3 touch weeks to the Jul 15 checkpoint. Plan B: registration push through the magnet forms in parallel.

Tracking rebuild slips.The Jun 22 baseline moves day for day, and every read after it. That is why it is the only priority of week 1.

This Week · Jun 12–18 · Truth & Triage

Tracking rebuild: one purchase definition · 30d/7d · value on purchase only Kit fix verified with one test lead end to end Audience expansion off in all 4 campaigns · manual bids on TOF + webinar RT Pause: Text ads · Spotlight ads · UK boost Geo cut: Ireland + zero-conversion countries out · Saudi Arabia excluded US + UK campaign built as one line, algorithmic weighting Application conversion anchored on the thank-you page Slack channel + weekly series live after payment Kit baseline pulled: lead→reg and reg→buyer rates, last 2 cohorts

Result of week 1: 25 to 30% of budget freed, numbers trustworthy from Jun 22, every later step builds on this.

Seven Weeks · Small Steps, Checked Weekly

W1 · Truth & Triage

Jun 12–18

Tracking: 1 definition, clean windowsP+T

Expansion off · manual bidsP

Pause waste formats + geo cutP

US+UK campaign liveP+T

Kit baseline rates pulledP

W2 · Capture Build

Jun 19–25

3 magnets → native Lead Gen FormsP+T

Webinar via Event Ads + LGFP

Exclusions: customers · subscribers · juniorsP

Cold: 11–200 staff + 1–10 test cellP

Budget re-split 35/40/25T

W3 · Validate

Jun 26 – Jul 2

First clean read (10–14 days)T

Scale-OS influence check, 40 buyersP

GA4 vs reported TLA clicksT

Fibbler / DemandSense pilot liveT

W4 · Frequency & Creative

Jul 3–9

Staging live: 2–4 / 4–6 / 20–25 per monthP+T

Creative wave: Eric's face + alumni proofE+P

Rotate evenly on deep retargetingP

Magnet winner locked (Kit data)E

W5 · Webinar Peak

Jul 10–16

Checkpoint: 300+ registrations by Jul 15All

Conversation ads: application framingP

Deadline creative live: Jul 29 + priceP

W6 · Convert

Jul 17–23

Conversion stage near-daily, 4–5 assetsP

Application-page retargeting onP

Mid-sprint review vs North StarT+E

W7 · Final Push

Jul 24–29

Daily monitoring + last adjustmentsT

Last-call creative waveP

Data freeze → case study basisE

JUL
29

Cohort
start

How this board works: every Thursday we open it together, check off what is done, move what slipped, and update the numbers from the account before each session. Small steps, visible progress, no surprises in week 6.

Decisions Log

Decided Jun 11: advisory sprint to Jul 29 · weekly Thursdays 11:00 CET · Paul executes, we steer

Decided Jun 11: US + UK as the focus market in one campaign (63% of purchases), algorithmic weighting

Decided Jun 11: the webinar is the central MQL element, the application is the BOF conversion event

Open: 1–10 staff test cell (session 1) · magnet winner (W4) · post-sprint working mode (after Jul 29)

Open Inputs · Needed Before Jun 18

Payment received Jun 12 Kit exports: lead→registration→buyer rates, last 2 cohorts ThriveCart country export for the geo list GA4 access for the click-quality cross-check Slack emails for the shared channel

All account figures in GBP · targets validated against Kit data in session 1 · The One Media GmbH · Confidential

nico@theonemedia.de · updated Jun 17, 2026

CEO AcceleratorSprint Board to July 29

CEO Accelerator
Sprint Board to July 29