Advisory Sprint · Weekly Working Board

CEO Accelerator
Project Tracking to July 29

Two layers on this board: what the account measures today, and the plan we are validating to Jul 29. Nothing here is estimated upward.

Eric Partaker · Paul Fowler · Nico Kusterer · Philipp Mader
Weekly session Thursdays 11:00 CET · board refreshed from the account before each one

Measured · This Week In The Account · Jun 11–17 vs Jun 4–10

£3,935

Spend
−15%

139k

Impressions
−51%, junk removed

6.3%

CTR
+4.3pp

4.8%

Landing-page CTR
+3.5pp

Directly measured by LinkedIn, independent of conversion tracking. The cleanup is visible: far fewer impressions, much higher click quality, less spend. Clicks 8,812, up 57%.

What Moved In The Account · Verified

Waste formats paused. The Text and Spotlight conversion lines are off, their spend is about £0. Impressions fell from 286k to 139k, while CTR rose from 2.0% to 6.3% and landing-page CTR to 4.8%.

Less spend, better clicks. Account spend down 15% to £3,935, and the click quality went up, not down. That is the cleanup working.

Budget concentrated. The NAMER+UK thought-leader line was scaled +208% and now carries 179 of the account's reported conversions at about £3.4 each. The UK lead-magnet boost was cut 94% and that line is paused.

New draft, not live. A Website-Conversions campaign was created as a draft on Jun 12. It is not running yet.

Watch. The webinar retargeting line's conversions fell from 3 to 1 in the back half of the week. That is on the untagged tracking below, so confirm it next session before acting.

Conversion Tracking · Read With Care

14 conversion definitions, all untagged.They blend three purchase counters, KIT webinar registrations, application submits, a newsletter signup and an Open-Application page view, across 30 and 90 day windows.

So 276 is a blended count, not leads or sales.We show no value figure, because it is connector-estimated across these mixed definitions. Treat the conversion count as directional only.

What we can trust today.Spend, impressions, clicks, CTR, landing-page CTR, engagement, video views, and every campaign status change.

Week-1 fix.One tagged purchase definition with clean windows, so the next read is a real number.

Plan · targets & roadmap · not yet measured

Targets · Validate From Kit Data

300–500

webinar regs
by Jul 15

8–10

enrollments
by Jul 29

< $4,300

blended CAC
the 3x line

Jun 22

first clean
baseline

Targets, not measured yet. Lead-to-registration and registration-to-buyer rates come from your Kit data of the last two cohorts. The numbers adjust once that data is in.

Plan · Now / Next / Then

now

Jun 12–18 · Triage

One purchase definition and clean windows, expansion off with manual bids, waste formats paused, geo cut, US+UK as one line.

P+T

Jun 19–25 · Capture

Lead-gen forms for the magnets, webinar via Event Ads, exclusions for customers, subscribers and juniors, budget re-split.

P+T

then

to Jul 29

First clean read, frequency staging, webinar peak around Jul 15, convert toward the Jul 29 cohort start.

All

This Session · Decide Today

Lock the targets. Bring the Kit rates, lead to registration and registration to buyer, so the target numbers stop being estimates.

Tracking. Agree one tagged purchase definition and clean windows, so next week shows a real number.

Budget. Confirm the concentration on the NAMER+UK line and decide which paused lines stay off.

Week-2 build. Sign off the lead-gen forms, the Event Ads and the exclusion lists.

Account figures in GBP, product economics in USD as presented · LinkedIn Ads · data through Jun 17, 2026 · The One Media GmbH · Confidential

nico@theonemedia.de · updated Jun 17, 2026

CEO AcceleratorProject Tracking to July 29

CEO Accelerator
Project Tracking to July 29